In the Hive.

Seeing my worried look & lost appetite, she quoted from stephen covey's book, drew a big circle and said, "this is our circle of concerns". She drew a smaller circle inside the big circle and said, "while this is our circle of influence". Focus on the area of influence instead of worrying about things you have no control over. In this way, the circle of influence will enlarge while the circle of concerns will shrink. In marketing, there is no right & wrong. Hence, it makes everything very subjective & debatable. For example of color proofing, the color proof differs slightly from the pantone color chart. However, the overseas printer comes to say that the printing machine can only produce these colors of tolerance level. The influence over the printing machine is only this much. There is no real control over the printing machine unless engaging another printer but this will give rise to other concerns such as timeline etc. Is the time, money and effort to put into getting the correct color worthwhile? Are there more important things that you have better control over and create greater achievement? Identifying and determining the point of letting go perfectionism is critical.
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Sleepy Tuesday...